Book Preview - Part II

Thanks again for showing interest in my book, Built on Purpose! I’m happy to share with you a preview of Part II’s contents!

Part II: The Outer Work – Building an Aligned Culture and Strategy from the Start

If Part I was about who you are, Part II is about what you build. In this section, we shift from internal clarity to external impact—how leaders shape culture, build aligned teams, and design the systems and structures that bring values to life.

Chapter 4: Anatomy of a Successful Organization

A high-performing team isn’t built by luck; it’s built with intention. Here we introduce the foundational elements of great organizations: aligning core values, developing skills and competencies, clarifying purpose, and fostering trust. When these elements are purposefully cultivated, leaders can empower their teams, scale their impact, and build cultures that outperform and endure.

Chapter 5: Designing for Purposeful Alignment

While mission and vision are important, cultural alignment is what makes them real. In this chapter, we introduce the first three of five strategic cultural themes that serve as the scaffolding: Our Culture, Our Capability and Our Structure. These themes give a leadership team a way to move together toward it; through shared purpose, clear expectations, and systems that evolve as it grows.

Chapter 6: Slow the Game Down

Great teams move with clarity, discipline, and foresight. By investing in preparation, prioritization, planning, and practice, leaders can “slow the game down” for themselves and their teams. We then explore the final two cultural themes - Our Engagement and Find a Better Way – showing how trust, curiosity, simplicity and continuous improvement become accelerators of performance.

A preview of Part III comes next week! If you know someone who may be interested in the book, please invite them to check out paulpetera.com for more details!